Global Gaming Expo (G2E) Conference-At-A-Glance
Speaker View
Below is a listing of all sessions the speaker is scheduled to present.
Staci Columbo-Alonso
VP/Global Marketing
International Game Technology (IGT)
Speaker Bio
Staci Alonso began her role as CMO of IGT in November 2011. She is a 25 year veteran in the gaming industry with marketing and operations experience in multiple jurisdictions throughout the US with companies such as; Station Casinos, Tropicana Casino Resort and Warner Gaming. Her successful track record in casino marketing, loyalty clubs and brand has resulted in several recognizable awards including 'Casino Marketing Lifetime Achievement', 'Top Ten Women in Gaming' and 'Top 25 People to Watch in Gaming'. She has been equally active in each community where she has resided; serving as a board member for The Shade Tree Women & Children's Shelter in Las Vegas, founder of Noah's Animal House @ The Shade Tree and MBA's Shane Victorino Foundation.| Wednesday, October 03, 2012 | |
| MARKETING | |
| This track is designed primarily for operators, consultants and software manufacturers working in the marketing and player loyalty arenas. Sessions will offer meaningful content relative to advertising, branding and database marketing as well as the development and operation of player's clubs, loyalty programs and social media campaigns. | |
Key Takeaways: • Discuss the importance of running demographics • Learn how to capture new, younger players • Debate target marketing vs. mass marketing Moderator: Luigi Mastropietro - Vice President, Relationship Marketing, Global Cash Access, Inc. Speaker:Shahar Attias - CEO, Hybrid Interaction Ltd. Staci Columbo-Alonso - VP/Global Marketing , International Game Technology (IGT) Ryan Leeds - Vice President, Strategy, Masterminds Ralph Thomas - VP Strategic Analytics , Seminole Hard Rock Gaming |