Global Gaming Expo (G2E) Conference-At-A-Glance
Speaker View
Below is a listing of all sessions the speaker is scheduled to present.
Ryan Leeds
Vice President, Strategy
Masterminds
Speaker Bio
Ryan Leeds, VP of Strategy for Masterminds, is widely recognized as being at the forefront of innovative social media use for the casino industry. He and his team have consulted with over 35 casinos throughout the US helping them to utilize social media to meet their business goals. He is also the Publisher of the Casino Buzz Report and the Co-Founder of MyDestinationApps.com, a division of Masterminds that provides customized Facebook applications to the travel, leisure and casino industries. Ryan is a feature writer for Global Gaming Business magazine and has been a speaker at G2E, the Southern Gaming Conference and the PSRA Travel and Tourism conference. Ryan can be contacted at reeds@masterminds1.com.| Monday, October 01, 2012 | |
| SOCIAL MEDIA BOOT CAMP | |
Produced With: Chances are your casino is now knee deep in social media. You have tens of thousands of fans, perhaps many more. You've got You Tube channels, Facebook pages and Twitter followings. You've experimented with Four Square, Pinterest and Groupon. Each year you are spending more and more precious marketing dollars and valuable time implementing these initiatives. The options and possibilities seem endless. This year's Social Media Boot Camp is designed to help you focus your efforts and align your social media strategies to meet real business objectives. Learn how to keep the big picture in mind while still keeping track of the details. Hear from casino social media strategists who are leading the industry with innovative ideas that will inspire and challenge you.  | |
Speaker: Noah Besheer - Interactive Media Specialist, Pinnacle Entertainment Brian Best - Corporate VP of E-Commerce , Boyd Gaming Corporation Jennifer Fink - Account Director, Masterminds Charles Harper - Vice President of Business Development, Double Down Interactive Andrea Janssen - Social Media Manager, Masterminds Jeff LaFrance - Director of Marketing Events, FireKeepers Casino Ryan Leeds - Vice President, Strategy, Masterminds Eric Petersen - Caesars Entertainment, Director of New Media Nancy Smith - Chief Executive Officer, Masterminds Lee Torres - Vice President of Marketing, Pechanga Resort & Casino | |
| Wednesday, October 03, 2012 | |
| MARKETING | |
| This track is designed primarily for operators, consultants and software manufacturers working in the marketing and player loyalty arenas. Sessions will offer meaningful content relative to advertising, branding and database marketing as well as the development and operation of player's clubs, loyalty programs and social media campaigns. | |
Key Takeaways: • Discuss the importance of running demographics • Learn how to capture new, younger players • Debate target marketing vs. mass marketing Moderator: Luigi Mastropietro - Vice President, Relationship Marketing, Global Cash Access, Inc. Speaker:Shahar Attias - CEO, Hybrid Interaction Ltd. Staci Columbo-Alonso - VP/Global Marketing , International Game Technology (IGT) Ryan Leeds - Vice President, Strategy, Masterminds Ralph Thomas - VP Strategic Analytics , Seminole Hard Rock Gaming |