Global Gaming Expo (G2E) Conference-At-A-Glance
Speaker View
Below is a listing of all sessions the speaker is scheduled to present.
Ralph Thomas
VP Strategic Analytics
Seminole Hard Rock Gaming
Speaker Bio
Dr. Ralph Thomas is Vice President Strategic Analytics and Database Marketing for Seminole Hard Rock Gaming. During his nearly 10 years in the casino industry Thomas has focused on leveraging Big Data analytics to maximizing profitability. He has operated under dual roles as both a developer of BI tools and a strategic business user of these tools. Prior to entering the industry Thomas spent 15 years in academia, as both a student and a lecturer of mathematics. He has 2 Master degrees in Mathematics from University of Chicago and Princeton University and a Ph.D. in Mathematics from UNLV.| Wednesday, October 03, 2012 | |
| MARKETING | |
| This track is designed primarily for operators, consultants and software manufacturers working in the marketing and player loyalty arenas. Sessions will offer meaningful content relative to advertising, branding and database marketing as well as the development and operation of player's clubs, loyalty programs and social media campaigns. | |
Key Takeaways: • Discuss the importance of running demographics • Learn how to capture new, younger players • Debate target marketing vs. mass marketing Moderator: Luigi Mastropietro - Vice President, Relationship Marketing, Global Cash Access, Inc. Speaker:Shahar Attias - CEO, Hybrid Interaction Ltd. Staci Columbo-Alonso - VP/Global Marketing , International Game Technology (IGT) Ryan Leeds - Vice President, Strategy, Masterminds Ralph Thomas - VP Strategic Analytics , Seminole Hard Rock Gaming |